SOCIAL MEDIA

 

If you’re not living off the grid, then I’m sure you’ve heard of how Social Media has changed the way businesses connect and engage with new and existing customers or followers.

The options for choosing specific objectives for your business or organisation are endless.
Brand Awareness, Lead Generation, Website Traffic, Product Sales & Store Visits are just some to name a few.

Some view Social Media marketing for business as a waste of time. The main reason for this thinking is lack of understanding how powerful the targeting options are within Social Media advertising platforms.

Let me give you an example:

John owns a Ford dealership and has 30 new Ford Mustang’s in stock which he needs to move.
The problem he faces is that foot traffic to his dealership is at an all-time low, besides a few “tyre kickers”, literally!

It’s obvious that John needs more foot traffic, but he also needs to focus on the quality of foot traffic so that his sales staff can convert to a high rate of new customers, and don’t waste their time with people that aren’t ready to buy.

Did you know that by utilizing a social media advert platform, we would be able to target people that have not only shown recent interest in the new Ford Mustang, but also have the budget and are ready to buy in the local area of John’s dealership.

We could also make it easier for John and qualify the potential new customer by giving him information on what model, colour & upgrades they would prefer.

We could even take it a step further and have test drives scheduled with John’s sales staff.

Want to know how it’s done?

Video credit: Erik Qualman

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