Industry: Mining and Construction Technology
Location: Australia-wide
Services: Website Management, Full-Service Marketing Management (Digital and Print), Strategy, Campaigns, Events, Social, Search and Email

Overview

SITECH is the leader in mining and construction technology solutions for the civil and infrastructure sector across Australia. Their team provides advanced machine control systems, training, support and servicing to a wide range of clients, from major infrastructure contractors to regional operators.

While their core services were cutting edge, their marketing needed a cohesive and strategic upgrade.

Our Role

We didn’t just redesign SITECH’s website — we became their complete marketing team.

From digital to print, campaigns to strategy, our partnership is embedded across every layer of their marketing activity. Our aim has been to unify their brand across all customer touchpoints, modernise their online presence and build out a full-scale lead generation engine that supports sales and customer engagement.

Website Redesign

Though we did not build the original website, we were brought in to overhaul the design and user experience. The updated site now aligns with SITECH’s brand strength, product clarity, and enterprise capabilities.

• Improved UX and mobile responsiveness

• Clean, professional design aligned with construction tech branding

• Streamlined content structure and product messaging

• Stronger visual hierarchy for solution categories and calls to action

• Conversion-focused layout enhancements across key pages

Ongoing Marketing Services

We continue to act as SITECH’s outsourced marketing team, providing full execution and direction across:

• Organic & Paid Search Engine Marketing (Google Ads, SEO)

• Social Media Management and Campaigns (LinkedIn, Facebook, Instagram)

• Email Marketing and Customer Journeys

• Event Promotion and Strategy Support

• Print Collateral and Design (product brochures, banners, signage)

• Marketing Planning and Quarterly Strategy Reviews

• Performance Reporting and Budget Planning

The Outcome

The SITECH brand now operates with consistency, confidence and clarity across every marketing channel. By embedding our team within their business, we’ve built a seamless extension of their operations, managing every campaign, communication and promotion with agility and strategy.

This is more than a website project. It’s a long-term partnership focused on growth.