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The 2026 Perth Trades Lead Cost Report

What a job enquiry actually costs in Perth right now — benchmarks from two decades of running campaigns, cross-checked against the latest industry data.

2026 EDITION · PDF
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What's inside

Five numbers worth ten minutes.

01   $114 to $217 — what one enquiry should cost by trade, Perth-adjusted from the latest published benchmarks, and how a well-run campaign should compare.

02   The 2–3× gap between Google and Meta — same trades, both platforms, one table, and why the cheaper lead isn’t always the cheaper customer.

03   The three tracking failures that flatter agency reports — and the one-question test that exposes each of them in your own numbers.

04   The four free tools that show you exactly what your competitors are running — and whether your own tracking is telling the truth.

05   The ten-minute benchmark table — score your own cost per real enquiry, and the one scoreboard metric to run your marketing on. Score yours in the live calculator →

This report was written for Perth business owners already investing $3,000+/month in marketing — or about to.

If that’s you, you’ll know within two pages whether you’re being looked after.

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Acknowledgement Of Country

CLIK Digital operates on Whadjuk Noongar boodjar. We acknowledge the Noongar people as the Traditional Custodians of this land and pay our respects to Elders past, present and emerging. Their enduring connection to Country, community and culture continues to inspire how we build and create. We also pay our respects to Aboriginal and Torres Strait Islander peoples across the nation.

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