The process
Automation audit
We map how enquiries, follow-up, reporting and admin actually flow through the business today, and where the hours go.
Customers answered, around the clock.
Trained on your business. Escalates to a human.AI chat assistants Perth
An AI chat assistant trained on your services, pricing and processes answers customers at 11pm, books the appointment and hands the conversation to a person the moment it should. Built in Perth, connected to your website, CRM and calendar, and reviewed monthly so it keeps getting better.
Partners
What clients say.
I have dealt with several digital marketing agencies over the years and have found CLIK Digital to be the most genuine team. They care about the outcomes and I can comfortably recommend CLIK Digital to anyone.
Jims GroupThanks to the team at CLIK Digital, the Gravity Discovery Centre and Observatory website is looking great now. We are excited to have such a fantastic new look. I highly recommend the team at CLIK for their expert web design and development skills.
Gravity Discovery CentreGreat work from team CLIK on the new website for Combined Tyres. It has conveyed a much sharper message and clearly showcased our current capabilities. Pleasure to work with the team at CLIK.
Combined TyresCLIK have helped us more than triple our revenue by consistently delivering qualified, high value leads through a strategy that is tailored to our business. Every marketing channel works together, which has allowed us to continue growing with confidence.
Barker WhittleWorking with the team at CLIK Digital has been an excellent experience from start to finish. They took the time to understand our business, our customers and the technical nature of our products before redesigning our website. The new site better reflects the scale of our operations.
Roundel CivilThe CLIK Digital team are very experienced at what they do and because they are local, are able to provide a personalised service.
AussieI would highly recommend CLIK Digital. The team there are extremely knowledgeable when it comes to digital marketing and their campaigns turn around fast, measurable results.
AdageWhat'sincluded.
An AI chat assistant done properly answers like your best staff member on their best day, every hour of the week. Done badly it frustrates customers in your name. The difference is in the build, and this is how CLIK builds them.
Trained on your business, not the internet
The assistant answers from your approved content and nothing else.
- Your knowledge base. Services, pricing logic, policies and FAQs, structured so answers come back accurate.
- Your voice. Tone and phrasing matched to the brand, so it reads like you.
- Honest limits. When it does not know, it says so and hands over, rather than improvising.
Built to produce enquiries
A chat assistant is a salesperson, not a novelty, and it is measured like one.
- Qualification built in. The right questions asked naturally, so a conversation becomes a usable lead.
- Booking and capture. Appointments set and details collected inside the chat, flowing straight into your CRM.
- Human escalation. Hot leads and sensitive questions routed to a person immediately, with the transcript attached.
Tested before it meets customers
Nothing speaks for your brand until it has earned the right.
- Scenario testing. Real question sets, edge cases and awkward customers run before launch.
- Guardrails. Topics it will not touch and claims it cannot make, enforced.
- Staged rollout. Watched closely in its first weeks, with refinements as real conversations come in.
Measured and improved
The assistant gets better with use, deliberately.
- Conversation review. What people ask, where the assistant struggles and what that says about your website.
- Enquiry reporting. Leads produced and booked, in plain numbers.
- Knowledge updates. New services, prices and policies kept current, under our wider AI automation care.
Who builds it
Assistants are built in-house in Perth by the same specialists behind our automation and web work, and we run one on our own site, which is where the lessons come from. You deal with the builder directly, and you own the system. 96% of our clients stay three years or more, with more than 20 years of specialist experience behind the work.
The short version
Every question answered, day or night.
An AI chat assistant answers customer questions on your website instantly, from your own approved content, and turns the conversation into an enquiry. CLIK builds and tunes chat assistants for Perth businesses, connected to your CRM and handed to a person whenever a customer needs one.
The diagnosis
Why most chatbots get ignored.
Visitors have learned to close the chat window, usually for one of four reasons.
It answered like a script.
Button menus and canned replies feel like a phone tree. Customers ask real questions and leave when the bot cannot keep up.
It made things up.
A generic model with no grounding in your business invents prices, policies and promises. One wrong answer costs more trust than no answer at all.
It never captured the lead.
The chat ended with the customer informed but anonymous. Without a clear next step and details captured, the conversation goes nowhere.
Nobody read the conversations.
Chat logs are some of the best customer research a business has. Left unread, the same unanswered questions repeat every week.
The build standard
How CLIK builds chat assistants.
AI chat assistants in Perth, built to answer accurately, capture enquiries and improve every month.
Knowledge Standard
- Trained on your services, prices and policies
- Answers only from approved content
- Updated as the business changes
- Says so when it does not know
- Written in your brand voice
Conversation design Standard
- Opening prompts that match real visitors
- Natural answers, not button menus
- A clear next step in every chat
- Booking, quote or call request built in
- Mobile first and fast to load
Lead capture Standard
- Name, contact and need captured in the chat
- Qualifying questions asked up front
- Sent straight to your CRM or inbox
- GoHighLevel, HubSpot, Salesforce, Dynamics 365
- Instant alerts to the right person
Human handover Standard
- Clear triggers for a person to step in
- Full transcript passed on with the lead
- Business hours and after hours rules
- Hard limits on what it can promise
- Complaints routed to people, not bots
Testing Standard
- Tested against real customer questions
- Awkward and off-topic cases covered
- Pricing and policy answers checked
- Signed off by you before launch
- Soft launch before full release
Improvement Standard
- Conversation logs reviewed monthly
- Gaps turned into new answers
- Enquiry rate tracked in GA4
- Website content improved from real questions
- Reported in plain language
Showcase
Try it on this site.
The Ask me anything assistant in the corner of this page is a CLIK build, running in our own business. It answers questions about our services from our own content and passes enquiries straight to our team.
It is held to the same standard as every client build: approved knowledge, honest limits and a person ready to take over.
Talk to us about yoursOur work does the talking.
All projects
SITECH WAA platform as precise as the technology it sells.Website, brand, campaigns
Barker WhittleHelping triple revenue with qualified, high-value leads.Google Ads, SEO, website
CycleBarOne brand, a national franchise growth engine.Website, Meta Ads
Combined TyresA sharper message for WA’s tyre specialists.Website, video
The Local Drinks CoFrom one-off orders to subscription ecommerce.Shopify, brand
Gravity Discovery CentreA new orbit for WA’s home of science.Website
Health Practice AdvisoryPractice sales, made simple.Website, brand
Everything underAI automation.
Seven specialist lanes, one team. Pick the one you need, or let us map the whole route.
AI search optimisationShow up in AI Overviews and ChatGPT answers.AI lead generationCapture, qualify and route enquiries automatically.AI automation and workflowsRepetitive admin, gone.AI chat assistantsAnswer customers around the clock.AI predictive analyticsSee what is coming before it lands.AI content and governanceContent at scale, on brand and checked.AI agent developmentAgents that work inside your CRM, inbox and website.
How an automation projectruns.
Six stages, clear pricing, no surprises. You will know who is doing the work and what happens next at every step.
The process
Prioritise
Each opportunity is scored on time saved, revenue impact and effort to build. High-frequency, rule-based work goes first.
The process
Design the workflow
Triggers, logic, handoffs and the human checkpoints are drawn up and agreed before anything is built.
The process
Build and integrate
Connected to the tools you already pay for: CRM, email, ads, website and calendar. No platform swap required.
The process
Test and train
Run in parallel with the manual process until it is proven, then your team is shown how to operate it.
The process
Monitor and improve
Error alerts, monthly checks and refinement as the business changes. Something breaks, we know before you do.
Goodquestions.
Will customers know they are talking to an AI?
This depends entirely on your preference and context. CLIK can design AI assistants that are clearly identified as AI tools, which many customers now expect and accept, or hybrid experiences that transition smoothly to human agents. CLIK advises on the approach that best fits your brand positioning and customer expectations.
How long does it take to deploy an AI chat assistant?
Straightforward implementations can be live within 3 to 4 weeks. More complex deployments involving deep CRM integration, custom knowledge bases, and multi-channel deployment typically take 6 to 10 weeks. CLIK provides a clear project timeline before engagement begins.
Can the AI chat assistant handle industry-specific knowledge?
Yes. CLIK's AI assistants are trained specifically on your business, your services, pricing, processes, team, and FAQs. The more detailed and structured the information you provide, the more capable and accurate the assistant becomes. Industry-specific terminology, compliance constraints, and product complexity are all factored into the training process.
What happens when the AI can't answer a customer's question?
Every system CLIK builds includes intelligent escalation logic. When the AI reaches the boundary of its knowledge or detects a high-stakes interaction, it transitions the conversation to a human agent, with the full conversation context intact. No customer is left without a path to resolution.
How much does an AI chat assistant cost?
Cost depends on how much content the assistant needs to learn, which systems it connects to and how much lead capture and qualification is built in. CLIK scopes each assistant and quotes a fixed build price, with a clear estimate of ongoing platform and usage costs.
Will an AI chat assistant slow down my website?
It should not. CLIK loads the assistant after the page itself has loaded, so it does not hold up what visitors see first or hurt your Core Web Vitals. Speed is tested on mobile before launch.
Can a chat assistant book appointments or take quote requests?
Yes. The assistant can capture quote details, offer booking times from your calendar or request a call back, then log the enquiry in your CRM and alert the right person. Every chat should end with a clear next step, not just an answer.
What is the difference between an AI chat assistant and an AI agent?
A chat assistant talks to customers: it answers questions and captures enquiries on your website. An AI agent goes further and takes actions across your systems, such as updating records, drafting quotes or booking work. Many businesses start with a chat assistant and add agent capabilities later.
Proven strategy. Considered design. Over a decade of results.
96%Client retention over three years
100%In-house, no offshore production
10+Years building for Perth business
Tell us whatyou're chasing.
A few details is all it takes. You will get real numbers on cost and timing from a specialist, within one business day.