The process
Audit and opportunity mapping
We pull apart current performance, spend, tracking and the competitive landscape to find where the leads are and what they cost to win.
One plan.
Every channel.
Direction first, campaigns second.
Digital strategy Perth
Without a digital strategy, campaigns are expensive experiments. We build the plan first: which channels, what budget, what to say and how success will be measured, based on your numbers and your market in Perth. Then we either run it for you or hand it to your team.
Partners
What clients say.
I have dealt with several digital marketing agencies over the years and have found CLIK Digital to be the most genuine team. They care about the outcomes and I can comfortably recommend CLIK Digital to anyone.
Jims GroupThanks to the team at CLIK Digital, the Gravity Discovery Centre and Observatory website is looking great now. We are excited to have such a fantastic new look. I highly recommend the team at CLIK for their expert web design and development skills.
Gravity Discovery CentreGreat work from team CLIK on the new website for Combined Tyres. It has conveyed a much sharper message and clearly showcased our current capabilities. Pleasure to work with the team at CLIK.
Combined TyresCLIK have helped us more than triple our revenue by consistently delivering qualified, high value leads through a strategy that is tailored to our business. Every marketing channel works together, which has allowed us to continue growing with confidence.
Barker WhittleWorking with the team at CLIK Digital has been an excellent experience from start to finish. They took the time to understand our business, our customers and the technical nature of our products before redesigning our website. The new site better reflects the scale of our operations.
Roundel CivilThe CLIK Digital team are very experienced at what they do and because they are local, are able to provide a personalised service.
AussieI would highly recommend CLIK Digital. The team there are extremely knowledgeable when it comes to digital marketing and their campaigns turn around fast, measurable results.
AdageWhat'sincluded.
Most marketing budgets are spent one tactic at a time, with no plan deciding the order. Digital strategy is that plan: where your market is, what to say to it, which channels to buy in which sequence and how you will know it is working.
Where you stand: market and channel review
Strategy starts with an honest picture, not a template.
- Market and competitor review. Who you are really competing with online and what they spend their visibility on.
- Channel audit. What your website, search presence and campaigns actually produce, with tracking verified before anything is judged.
- Customer reality. Which enquiries turn into profitable work, because the strategy should chase more of those, not more of everything.
The plan: offer, message, channels, order
The output is a plan specific enough to act on the Monday after you read it.
- Positioning and message. What you say to the market before anyone pays to say it louder.
- Channel sequence. Where each dollar goes first, second and third, with the reasoning shown.
- Budget and targets. Spend mapped to realistic enquiry and revenue goals, with cost per enquiry as the shared language.
Measurement framework
A strategy without a scoreboard becomes an opinion within a quarter.
- Tracking plan. Exactly what gets measured, where, and who looks at it.
- One view of performance. Channels reported together so budget can move to what works.
- Review rhythm. The checkpoints where the plan gets adjusted against results.
Strategy into execution
A plan is worth what gets built from it. Ours are written to be executed, by us or by your team.
- Executed in-house. The same specialists can run the SEO, Google Ads and social the plan calls for.
- Or handed over properly. Documented clearly enough for an internal team to own, with training if useful.
Who writes it
Strategy here is written by the specialist you sit with, drawing on more than 20 years of specialist experience across Perth businesses from trades to national brands. No account-management layer, no junior with a framework deck. Clients who start with strategy often stay for the execution: 96% stay three years or more, some for over a decade as they grew from startups into national companies.
Our work does the talking.
All projects
Barker WhittleHelping triple revenue with qualified, high-value leads.Google Ads, SEO, website
SITECH WAA platform as precise as the technology it sells.Website, brand, campaigns
Health Practice AdvisoryAdvisory-led practice sales, built to convert.Website, brand
CycleBarOne brand, a national franchise growth engine.Website, Meta Ads
Gravity Discovery CentreA new orbit for WA's home of science.Website
The Local Drinks CoFrom one-off orders to subscription ecommerce.Shopify, brand
Combined TyresA sharper message for WA's tyre specialists.Website, video
Mayne AcademyCustom booking software that fills every class.Web app, website
Everything undermarketing.
Five specialist lanes, one team. Pick the one you need, or let us map the whole route.
How an engagementruns.
Six stages, clear pricing, no surprises. You will know who is doing the work and what happens next at every step.
The process
Strategy and channel mix
One plan across search, paid and social, with a budget split and a target cost per lead agreed before anything goes live.
The process
Tracking and measurement
Conversion tracking, call tracking and reporting set up properly, so every enquiry can be traced back to the activity that produced it.
The process
Launch and optimise
Campaigns and content go live in structured sprints. We tune weekly against the numbers, not the calendar.
The process
Monthly review
A plain-language report and a conversation with the specialist running your account. What worked, what did not, what changes next.
The process
Scale what works
Budget and effort move toward the channels producing the best return, and away from the ones that do not.
Goodquestions.
What does a digital strategy engagement with CLIK Digital involve?
A CLIK digital strategy engagement begins with a comprehensive audit of your current digital presence, channel performance, competitive landscape, and commercial objectives. From this, CLIK develops a structured, prioritised growth roadmap covering channel mix, budget allocation, technology stack, content strategy, and measurement frameworks, providing a clear direction for every marketing decision your business makes.
How is digital strategy different from simply running marketing campaigns?
Marketing campaigns are tactical, they execute specific activities to achieve short-term goals. Digital strategy is the framework that defines which campaigns to run, on which channels, with what budget, and toward which objectives. Without sound strategy, campaigns are expensive experiments. With one, every activity is connected to a broader commercial purpose and measurable outcome.
How often should a business review or update its digital strategy?
CLIK recommends a formal strategy review at least annually, with lighter quarterly check-ins to account for market changes, campaign performance data, and shifts in business priorities. Digital environments evolve rapidly, and a strategy that was optimal 18 months ago may need significant adjustment to remain competitive.
Does CLIK help implement the digital strategy, or just provide the document?
Both. Clients can engage CLIK purely for strategic advisory and then manage execution internally. Alternatively, CLIK provides full managed execution across all channels as an extension of the client's team, the model most clients find most effective given the breadth of expertise required to execute a multi-channel strategy well.
Proven strategy. Considered design. Over a decade of results.
96%Client retention over three years
100%In-house, no offshore production
10+Years building for Perth business
Tell us whatyou're chasing.
A few details is all it takes. You will get real numbers on cost and timing from a specialist, within one business day.