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Our work/Gravity Discovery Centre

A new orbit for
WA's home of science.Wonder you can feel from the first scroll.

Gravity Discovery Centre and Observatory website design, Gingin

ClientGravity Discovery Centre
SectorTourism, education and science
LocationGingin, Western Australia
ServicesWebsite, content strategy, video

Capture the wonder.Then make it easy to visit.

Explore the cosmos through the observatory, throw an object from the Leaning Tower of Gingin to test the laws of physics, and lose a few hours inside one of Western Australia's most extraordinary space science destinations. CLIK is a proud sponsor and digital partner of the centre, so this was never just another project.

Gravity Discovery Centre: homepage, full page

The briefin one line.

The client

A science, education and tourism destination north of Perth: interactive exhibits, world class stargazing, school programs and the famous Leaning Tower, under some of the clearest night skies on earth.

The problem

A brilliant experience is only half the story. The previous website was not communicating the magic of the place to a digital native audience of families, tourists and school groups who decide on day trips almost entirely by what they find online.

The job

Part content strategy, part visual storytelling, part user experience design. Build a site that does not just inform people, but inspires them to make the drive, and makes planning the visit simple.

A new orbitfor WA's home of science.

A website that turns a day trip into a booking: exhibits, the observatory, the Leaning Tower and school programs each with their own path, and tickets never more than a tap away.

Gravity Discovery Centre: exhibition upgrade concept
Gravity Discovery Centre: observatory under the Milky Way

Dark skies,front and centre.

Night viewing under the Milky Way is the centre's signature experience, so the brand and the site lead with it. Photography and video shot on site give the centre the scale it deserves.

Gravity Discovery Centre: night sky viewing at the observatory
Gravity Discovery Centre: the Leaning Tower of Gingin at sunset
Gravity Discovery Centre: the Leaning Tower at sunset
Gravity Discovery Centre: centre grounds from the air

More visitors,more bookings.

Clear pricing, online ticketing and campaigns timed to school holidays and celestial events keep the centre busy year round.

Gravity Discovery Centre: observatory and tower at dusk
The outcome

A platform worthy of a WA icon.

Expansive, full of wonderA digital environment that gives every potential visitor a real taste of what awaits.
Clear path to a visitPrograms, exhibits, stargazing nights and school excursions, easy to understand and easy to book.
Ongoing partnershipCLIK continues as sponsor and digital partner of the centre.

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