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Our work/Mayne Academy

Elite standards,
on and off the field.Custom booking software that fills every class.

Mayne Academy website and booking system, Perth

ClientMayne Academy
SectorSports education and coaching
LocationPerth, Western Australia
ServicesWebsite, web app, brand

A name opens the door.The experience has to deliver.

Chris Mayne spent a decorated AFL career operating at the highest level, 300 games across Collingwood and Fremantle. When he turned to developing the next generation, nothing about the academy was going to be average, and the experience around it had to live up to the name above the door.

Mayne Academy: homepage, full page

The briefin one line.

The client

A new elite football academy founded by a 300 game AFL veteran, launching with enormous credibility in the football community and a standard to protect.

The problem

A new academy has to build trust from day one. Parents and young athletes needed to discover programs, believe in the quality and book their place without friction, while the team needed real control over bookings and athlete management as numbers grew.

The job

Two parallel projects: a brand forward website that captures the energy and prestige of the academy, and purpose built software that gives the Mayne team complete operational control over bookings and athletes.

Brand forward,built for parents.

Bright, energetic and simple to use. Programs, clinics and birthday parties each get a clear card, and every path ends in a booking rather than a phone call.

Mayne Academy: programs section
Mayne Academy: photo

Coachingyou can see.

Real photography of real sessions carries the site. Parents see the coaches, the fields and the kids having fun before they read a word.

Mayne Academy: photo
Mayne Academy: mobile, hero
Mayne Academy: mobile, programs
Mayne Academy: mobile, birthday parties

Elite standards,every session.

The brand promise is the one Chris Mayne coaches to: professional standards, made fun. The site, the software and the photography all hold that line.

Mayne Academy: photo
The outcome

Elite thinking, purpose built infrastructure.

Seamless for familiesFrom first visit to first session without a phone call or a spreadsheet.
Control for the teamBookings and athlete management handled by software built for the academy, not a generic plugin.
Room to growA platform that scales with enrolments while the admin stays out of the way.

More work.

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