The process
Automation audit
We map how enquiries, follow-up, reporting and admin actually flow through the business today, and where the hours go.
AI agents that do the work.
Built for your business, connected to your systems.AI agent development Perth
An AI agent is more than a chatbot. It reads the enquiry, checks the CRM, books the appointment, drafts the quote, updates the record and tells a human when it needs one. We develop AI agents in Perth on the OpenAI and Anthropic platforms, connected to GoHighLevel, HubSpot, Salesforce, Dynamics 365, your inbox and your website, with the guardrails and human checkpoints that make them safe to run.
Partners
What clients say.
I have dealt with several digital marketing agencies over the years and have found CLIK Digital to be the most genuine team. They care about the outcomes and I can comfortably recommend CLIK Digital to anyone.
Jims GroupThanks to the team at CLIK Digital, the Gravity Discovery Centre and Observatory website is looking great now. We are excited to have such a fantastic new look. I highly recommend the team at CLIK for their expert web design and development skills.
Gravity Discovery CentreGreat work from team CLIK on the new website for Combined Tyres. It has conveyed a much sharper message and clearly showcased our current capabilities. Pleasure to work with the team at CLIK.
Combined TyresCLIK have helped us more than triple our revenue by consistently delivering qualified, high value leads through a strategy that is tailored to our business. Every marketing channel works together, which has allowed us to continue growing with confidence.
Barker WhittleWorking with the team at CLIK Digital has been an excellent experience from start to finish. They took the time to understand our business, our customers and the technical nature of our products before redesigning our website. The new site better reflects the scale of our operations.
Roundel CivilThe CLIK Digital team are very experienced at what they do and because they are local, are able to provide a personalised service.
AussieI would highly recommend CLIK Digital. The team there are extremely knowledgeable when it comes to digital marketing and their campaigns turn around fast, measurable results.
AdageWhat'sincluded.
Off-the-shelf AI tools run out exactly where your business gets specific. AI agent development is the custom tier: agents built around your rules, your data and your workflows, for the jobs no packaged product quite fits.
Scoping: the job, the rules, the risks
Agent projects succeed or fail at the definition stage.
- A job description for the agent. What it does, what it must never do and how success is measured.
- Data and access mapping. What it can read, what it can write and under whose authority.
- Build or buy, honestly. If a packaged tool does the job, we say so before you spend on custom.
Built on your knowledge and systems
An agent is only as good as what it stands on.
- Your knowledge, structured. Policies, pricing logic and documents organised so the agent answers accurately.
- System integration. Connected to your CRM, inbox and tools through our development and integration work.
- Human in the loop. Approval points wherever actions carry weight.
Guardrails and testing
Autonomy is earned in testing, never assumed.
- Hard limits. Topics, actions and spend the agent cannot touch, enforced in the build.
- Scenario testing. Edge cases and failure modes run before anything goes live.
- Staged trust. Draft-only first, supervised next, autonomous only where the record justifies it.
Running in production
Launch is the start of the agent earning its keep.
- Monitoring. Output quality and behaviour watched, with logs you can inspect.
- Refinement. Real usage feeding improvements on a schedule.
- Documentation and ownership. Your team trained, your accounts, your data, your agent. The wider practice lives under AI automation.
Who builds it
Agents are scoped and built in-house in Perth by the specialists you deal with directly, the same team behind our software and automation work. We run agents inside our own agency, which keeps the advice grounded in what actually holds up. 96% of our clients stay three years or more, with more than 20 years of specialist experience behind the work.
The short version
Not a chatbot. A digital colleague.
AI agent development is custom software that reads, decides and acts inside your business systems. CLIK builds agents in Perth on the OpenAI and Anthropic platforms, connected to your CRM, inbox, calendar and website, with clear rules on what each agent can do on its own and when it must hand over to a person.
The diagnosis
Why most AI pilots stall.
Businesses try AI, see a clever demo, and then nothing changes. The cause is usually one of four gaps.
The job was never defined.
An agent asked to help with admin helps with nothing. Without a written job, rules and a measure of success, there is no way to tell whether it is working.
It could not reach the data.
A model that cannot see your CRM, price list or calendar can only guess. Most of the value sits in the connections, not the model.
Nobody trusted it.
Without guardrails, logs and a clear handover to a person, teams quietly stop using an agent after its first wrong answer.
No one owned it after launch.
Processes, prices and people change. An agent that is never reviewed drifts out of date and starts making confident mistakes.
The build standard
How CLIK builds AI agents.
AI agent development in Perth, engineered like any other piece of business software: scoped, tested, monitored and supported.
Scoping Standard
- A written job description for each agent
- Actions it may take, and actions it never takes
- Success measures agreed before the build
- Risks and approval points mapped
- A fixed scope and quote
Knowledge Standard
- Answers drawn from your approved content
- Price lists, policies and procedures loaded
- Sources kept current as the business changes
- No guessing beyond what it has been given
- Your voice, documented and applied
Integrations Standard
- GoHighLevel, HubSpot, Salesforce, Dynamics 365
- Email, calendar, forms and phone
- Website, booking and quoting tools
- Only the access the job needs
- Every action written back to the record
Guardrails Standard
- Hard limits on what it can promise
- Human approval where judgement matters
- Clear handover with full context
- Data handling documented before launch
- Tested against real and awkward cases
Monitoring Standard
- Every conversation and action logged
- Errors flagged, never hidden
- Accuracy reviewed against real outcomes
- Cost per task tracked
- Monthly tuning and reporting
Handover and support Standard
- Documentation your team can follow
- Built on mainstream platforms, not a black box
- Clear ongoing platform and usage costs
- Training for the people who work alongside it
- Support from the specialist who built it
Showcase
Built on CLIK first.
Before we build agents for clients, we run them in our own business. Unanswered calls to CLIK are picked up by an AI voice receptionist, and the Ask me anything assistant on this site answers questions and passes enquiries straight to our team.
Every client build is held to the same standard: a defined job, approved knowledge and a person ready the moment judgement matters.
Talk to us about your agentOur work does the talking.
All projects
SITECH WAA platform as precise as the technology it sells.Website, brand, campaigns
Barker WhittleHelping triple revenue with qualified, high-value leads.Google Ads, SEO, website
CycleBarOne brand, a national franchise growth engine.Website, Meta Ads
Combined TyresA sharper message for WA’s tyre specialists.Website, video
The Local Drinks CoFrom one-off orders to subscription ecommerce.Shopify, brand
Gravity Discovery CentreA new orbit for WA’s home of science.Website
Health Practice AdvisoryPractice sales, made simple.Website, brand
Everything underAI automation.
Seven specialist lanes, one team. Pick the one you need, or let us map the whole route.
AI search optimisationShow up in AI Overviews and ChatGPT answers.AI lead generationCapture, qualify and route enquiries automatically.AI automation and workflowsRepetitive admin, gone.AI chat assistantsAnswer customers around the clock.AI predictive analyticsSee what is coming before it lands.AI content and governanceContent at scale, on brand and checked.AI agent developmentAgents that work inside your CRM, inbox and website.
How an automation projectruns.
Six stages, clear pricing, no surprises. You will know who is doing the work and what happens next at every step.
The process
Prioritise
Each opportunity is scored on time saved, revenue impact and effort to build. High-frequency, rule-based work goes first.
The process
Design the workflow
Triggers, logic, handoffs and the human checkpoints are drawn up and agreed before anything is built.
The process
Build and integrate
Connected to the tools you already pay for: CRM, email, ads, website and calendar. No platform swap required.
The process
Test and train
Run in parallel with the manual process until it is proven, then your team is shown how to operate it.
The process
Monitor and improve
Error alerts, monthly checks and refinement as the business changes. Something breaks, we know before you do.
Goodquestions.
What is the difference between an AI agent and a chatbot?
A chatbot answers questions from a script. An AI agent is given a goal, the tools to act on it and the judgement to know when to stop. It can look up a customer in your CRM, book a time in a calendar, draft and send a follow-up, update a record and escalate to a person, all inside one conversation or workflow.
What can an AI agent do for a Perth business?
The most common jobs: qualifying and routing enquiries around the clock, booking appointments, chasing quotes, answering customer service questions from your own knowledge base, drafting reports and keeping the CRM clean. We start with the task that costs your team the most hours.
Which platforms do you build on?
OpenAI and Anthropic models, connected through your CRM and tools: GoHighLevel, HubSpot, Salesforce, Microsoft Dynamics 365, Microsoft 365 and Google Workspace, and your website. We build the integration layer and the guardrails around the model.
How do you keep an AI agent safe and accurate?
Every agent has a defined scope, a knowledge base built from your own material, human checkpoints for high-stakes actions such as pricing or commitments, full logging, and escalation to a person when it reaches the edge of what it knows. We test in parallel with your manual process before it goes live.
How long does AI agent development take?
A single-task agent, such as enquiry qualification and booking, is typically live in four to six weeks. Multi-step agents that span several systems run eight to twelve weeks. Ongoing monitoring and refinement is part of the engagement.
How much does AI agent development cost?
Cost depends on the job, the number of systems the agent connects to and how much human approval is built in. CLIK scopes each agent and gives a fixed quote before the build, along with a clear estimate of ongoing platform and model usage costs, so there are no surprises once it is running.
Will an AI agent replace my staff?
In most Perth businesses, no. Agents take on the repetitive work, such as replying, logging, chasing, booking and drafting, so your people spend their time on the conversations and decisions that need them. The best results come when the team helps define the job and stays in the loop.
Is my business data safe with an AI agent?
Each agent is given only the access it needs for its job, and data handling is documented before anything is built. CLIK builds on business platforms from OpenAI and Anthropic, logs every action the agent takes and sets hard limits on what it can read, change or send.
What is the first step to building an AI agent?
Start with one job that is repetitive, rules based and costing your team time every week, such as enquiry handling, quote follow-up or appointment booking. CLIK runs a scoping session to define that job, map the data and set success measures, then builds, tests and launches the agent before looking at the next one.
Proven strategy. Considered design. Over a decade of results.
96%Client retention over three years
100%In-house, no offshore production
10+Years building for Perth business
Tell us whatyou're chasing.
A few details is all it takes. You will get real numbers on cost and timing from a specialist, within one business day.