A global brand,
launched studio by studio.National ambition, local intimacy, one engine.
CycleBar Australia website and launch marketing
Two jobs.One engine.
CycleBar is the world's largest premium indoor cycling franchise. When it moved into Australia it was not looking for a website builder. It needed a digital partner that could operate at full franchise scale while giving every studio the personal feel that makes each location feel like home.
The briefin one line.
The client
A global premium fitness franchise entering a new market, with investors to attract, franchise partners to sign and studios to fill.
The problem
Launching a franchise in a market that does not know you yet, against established local competitors, where every studio opening is a new business launch in its own right and they need to happen in close succession with the same impact each time.
The job
Build the Australian digital presence from the ground up: custom website, national social strategy, paid social, Google Ads and remarketing, running franchise growth and member acquisition campaigns at the same time.
One site,every studio.
A national brand site with the ride experience, class types and instructors front and centre, and a studio finder that takes a first-time rider from curiosity to a booked free ride in two taps.
Founding members,from day one.
Each new studio opened with its own high tempo local campaign across Meta and Google, built to pack the room with founding members before the doors opened, while national messaging kept franchise enquiries flowing.
Communityin every studio.
Real riders, real instructors and real rooms, photographed at the studios, so the brand feels like a place you already belong to.
A global brand, landed studio by studio.
More work.
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