Be the answer AI gives.

Traditional SEO targets ranking in standard organic results. AI search optimisation targets being surfaced and cited by AI engines like ChatGPT, Google AI Overviews, and Perplexity. The signals, content structures, and authority factors that drive AI visibility are distinct, and increasingly important as AI handles a growing share of search behaviour.

Technical implementations and structured data changes can produce measurable results within 4 to 8 weeks. Broader authority and citation strategies typically build momentum over 3 to 6 months. CLIK tracks both short-term wins and long-term trajectory so you can see exactly where value is being created.

Not immediately, but the balance is shifting rapidly. Traditional search still drives significant traffic, and CLIK continues to invest in both simultaneously. The businesses that will hold the strongest digital positions in 2 to 3 years are those optimising for both environments today, and that is precisely the dual-track approach CLIK recommends and implements.

Yes. While CLIK is headquartered in Perth, we work with clients across Australia and internationally. AI search visibility has no geographic boundary, and neither does our capacity to deliver results.

AI search optimisation, also called generative engine optimisation (GEO) or answer engine optimisation (AEO), is the work of making a business visible and citable in AI assistants: ChatGPT, Google Gemini, Google’s AI Overviews and Microsoft Copilot. It combines answer-shaped content, structured data, entity consistency and presence in the third-party sources those engines quote.

The engines assemble recommendations from sources they can crawl and trust: Google Business Profile and maps data, reviews, directories, ranked lists and content that answers the question directly. Getting recommended means being present and well reviewed in those sources, publishing citable answers on your own site, and keeping entity details consistent everywhere.

They overlap heavily and we run them together. Strong technical SEO, content and authority are the price of entry for AI visibility; GEO adds the answer-shaped content, schema depth, third-party presence and prompt-level measurement that AI engines specifically reward. One engagement, both result sets.

Yes. We maintain a tracked set of real buyer prompts and re-run them on a set cadence across ChatGPT, Gemini and AI Overviews, logging where you appear and which sources are cited, alongside AI referral traffic in GA4. It is reported monthly, so the program is managed on evidence.

A small group of Perth agencies now offer AI search optimisation alongside SEO. When you compare them, check three things: whether they audit how AI engines describe you before selling a program, whether they can show a client being named in AI answers, and who actually does the work. CLIK starts with a free AI Visibility Audit, shows the Barker Whittle results on this page, and the work stays with the in-house specialist team, led by the founder.

CLIK’s AI Visibility Audit is free. Ongoing optimisation is quoted from the audit’s fix list and runs month to month, so you only continue while it is earning its keep. You will have real numbers on cost and timing within one business day of enquiring.

Ask it the way a customer would: “best [your service] in Perth”, “who should I use for [service] near [suburb]”. Do the same in Gemini and Google’s AI Mode, and note who is named and why. If you are absent, the usual causes are nothing citable on your site, weak entity signals and missing third party sources. That check across all major engines and prompts is exactly what the free AI Visibility Audit does.