Empowering Indigenous
voices to leadthe conversation, digitally.
UWA School of Indigenous Studies campaign strategy and training, Perth
Some briefscarry real weight.
CLIK was engaged by the UWA School of Indigenous Studies to develop a campaign strategy addressing one of the most important challenges in our community: the wellbeing of Indigenous young people, and the support available to them. It called for deep cultural awareness, thoughtful messaging and an approach that put Indigenous voices at the centre.
The briefin one line.
The client
One of Australia's most respected centres for Indigenous education, research and cultural engagement, within the University of Western Australia.
The problem
Reaching Indigenous teenagers with a message about wellbeing and support means earning trust first, respecting culture at every step, and making sure the right voices are the ones being heard, on the platforms where young people already spend their time.
The job
Craft a campaign strategy across digital and social platforms, and equip Indigenous leaders with the confidence and skills to carry the message forward in their own voice, long after the campaign itself.
Strategy first,then hands-on skills.
A half day strategic session on the UWA campus with Indigenous leaders and UWA professors, presenting campaign concepts and rollout across multiple platforms, followed by practical training on creating engaging TikTok and Instagram content on their own channels.
Voicesat the centre.
The campaign was built around Indigenous leaders telling the story in their own words, on the platforms young people already use. CLIK shaped the strategy and the content formats, the leaders carried the message.
Skillsthat stay.
Practical social media training means the message keeps reaching communities long after the campaign, in the voices that matter most.
Equipping leaders. Empowering communities.
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