Our work/University of Western Australia

Empowering Indigenous voices to leadthe conversation, digitally.

UWA School of Indigenous Studies campaign strategy and training, Perth

ClientUniversity of Western Australia

SectorEducation and community

LocationPerth, Western Australia

ServicesCampaign strategy, social media training

Some briefscarry real weight.

CLIK was engaged by the UWA School of Indigenous Studies to develop a campaign strategy addressing one of the most important challenges in our community: the wellbeing of Indigenous young people, and the support available to them. It called for deep cultural awareness, thoughtful messaging and an approach that put Indigenous voices at the centre.

UWA School of Indigenous Studies: students working together on campus

The briefin one line.

The client

One of Australia's most respected centres for Indigenous education, research and cultural engagement, within the University of Western Australia.

The problem

Reaching Indigenous teenagers with a message about wellbeing and support means earning trust first, respecting culture at every step, and making sure the right voices are the ones being heard, on the platforms where young people already spend their time.

The job

Craft a campaign strategy across digital and social platforms, and equip Indigenous leaders with the confidence and skills to carry the message forward in their own voice, long after the campaign itself.

Strategy first,then hands-on skills.

A half day strategic session on the UWA campus with Indigenous leaders and UWA professors, presenting campaign concepts and rollout across multiple platforms, followed by practical training on creating engaging TikTok and Instagram content on their own channels.

UWA School of Indigenous Studies: students on campus

Voicesat the centre.

The campaign was built around Indigenous leaders telling the story in their own words, on the platforms young people already use. CLIK shaped the strategy and the content formats, the leaders carried the message.

Skillsthat stay.

Practical social media training means the message keeps reaching communities long after the campaign, in the voices that matter most.

The outcome

Equipping leaders. Empowering communities.

The UWA School of Indigenous Studies engaged CLIK to build a campaign strategy around the wellbeing of Indigenous young people, with Indigenous voices at the centre.

The campaign is told by Indigenous leaders in their own words, and practical social media training means the message keeps reaching communities long after launch.

Voices at the centreA campaign built around Indigenous leaders telling the story in their own words.

Skills that lastPractical social media training so the message keeps reaching communities for years.

Built to keep workingStrategy paired with capability, so the impact continues long after launch.

A campaign built to keep working for communities.