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The 2026 Perth Trades Lead Cost Report

What a job enquiry actually costs in Perth right now — benchmarks from two decades of running campaigns, cross-checked against the latest industry data.

2026 EDITION · PDF
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What's inside

Five numbers worth ten minutes.

01   $114 to $217 — what one enquiry should cost by trade, Perth-adjusted from the latest published benchmarks, and how a well-run campaign should compare.

02   The 2–3× gap between Google and Meta — same trades, both platforms, one table, and why the cheaper lead isn’t always the cheaper customer.

03   The three tracking failures that flatter agency reports — and the one-question test that exposes each of them in your own numbers.

04   The four free tools that show you exactly what your competitors are running — and whether your own tracking is telling the truth.

05   The ten-minute benchmark table — score your own cost per real enquiry, and the one scoreboard metric to run your marketing on. Score yours in the live calculator →

This report was written for Perth business owners already investing $3,000+/month in marketing — or about to.

If that’s you, you’ll know within two pages whether you’re being looked after.

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