Our work/Roundel Civil

Built to convey national scale.A specification tool, not a brochure.

Roundel Civil website design, national civil products manufacturer

ClientRoundel Civil

SectorCivil infrastructure and manufacturing

LocationAustralia-wide, four factories

ServicesWebsite, UX, content structure

Four factories.One site that shows it.

Family owned since 1998, Roundel Civil designs, manufactures and supplies engineered structures for the nation's largest road, rail, resource and construction projects. More than 50,000 tonnes manufactured, over 25 years in the industry, and a website that no longer reflected any of it.

The briefin one line.

The client

Australia's leading supplier of corrugated metal pipe and bolted corrugated plate structures, ISO certified, operating four factories nationally with on-site manufacturing capability.

The problem

A technical, specification-driven product range and an audience of engineers, contractors and project teams who need precise information fast. The old site under-represented the breadth of capability and made it hard to move between product types, applications, sectors and case studies.

The job

Understand the business, the customers and the technical nature of the products first, then restructure the site around how the audience actually searches: by product, by application and by market sector.

Organised the wayengineers search.

Products, applications and market sectors each get their own path through the site, with technical detail where specifiers need it and photography of real installs everywhere else.

Roundel Civil: capabilities and product range

Roundel Civil: on-site corrugated steel pipe manufacture

Scale you can seeat a glance.

Photography of real projects, national factory locations and tonnage delivered do the persuading, so the copy can stay technical and short.

Roundel Civil: road train loaded with steel pipe

The outcome

From brochure site to sales and specification tool.

Roundel Civil has manufactured more than 50,000 tonnes of engineered structures across four factories for the nation's largest projects, but its website reflected none of it.

A sitemap organised by product, application and sector now guides project teams straight to what they need, and the true scale of the business is finally visible. The client calls the project professional, collaborative and well managed.

Clear architectureA sitemap organised by product, application and sector that guides project teams straight to what they need.

National standingThe true scale of four factories and 50,000 tonnes delivered, finally visible online.

Client verdict"Professional, collaborative and well managed. We wouldn't hesitate to recommend CLIK Digital."

Four factories and 25 years, finally visible to the people who specify them.