Elite standards,
on and off the field.Custom booking software that fills every class.
Mayne Academy website and booking system, Perth
A name opens the door.The experience has to deliver.
Chris Mayne spent a decorated AFL career operating at the highest level, 300 games across Collingwood and Fremantle. When he turned to developing the next generation, nothing about the academy was going to be average, and the experience around it had to live up to the name above the door.
The briefin one line.
The client
A new elite football academy founded by a 300 game AFL veteran, launching with enormous credibility in the football community and a standard to protect.
The problem
A new academy has to build trust from day one. Parents and young athletes needed to discover programs, believe in the quality and book their place without friction, while the team needed real control over bookings and athlete management as numbers grew.
The job
Two parallel projects: a brand forward website that captures the energy and prestige of the academy, and purpose built software that gives the Mayne team complete operational control over bookings and athletes.
Brand forward,built for parents.
Bright, energetic and simple to use. Programs, clinics and birthday parties each get a clear card, and every path ends in a booking rather than a phone call.
Coachingyou can see.
Real photography of real sessions carries the site. Parents see the coaches, the fields and the kids having fun before they read a word.
Elite standards,every session.
The brand promise is the one Chris Mayne coaches to: professional standards, made fun. The site, the software and the photography all hold that line.
Elite thinking, purpose built infrastructure.
More work.
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