Safety supplies, sold atindustrial strength.
AT Call Safety B2B ecommerce website, SEO, Google Ads and email marketing, Melbourne
Perth agency,Melbourne results.
AT Call Safety supplies safety equipment, workwear and PPE to Melbourne businesses: thousands of products, trade accounts, quote lists and B2B buying habits that a template store cannot serve. CLIK custom built the ecommerce platform and runs the brand, SEO, Google Ads, paid social and email marketing behind it. The partnership runs across the country, and it runs on numbers.
The briefin one line.
The client
An Australian owned safety and workwear supplier with over 30 years of experience, serving Melbourne trades and industry with everything from safety boots to spill kits, built on B2B relationships.
The problem
B2B ecommerce is its own discipline: trade pricing behind logins, quote lists instead of impulse carts, buyers restocking on account. The store had to serve that behaviour and still grow new business, and the marketing had to reach buyers across search, social and the inbox.
The job
Custom build the ecommerce platform around B2B buying, bring the brand up to the standard of the service, and run SEO, Google Ads, paid social and email marketing as one engine, with CRO proving every change.
Built for the waytrades actually buy.
Quote lists, trade sign-ins, account pricing and a catalogue structured by how site managers think: footwear, workwear, PPE, site supplies. The store serves the regulars first, because in B2B the regulars are the business.
A 72% lift,proven by CRO.
The conversion rate optimisation strategy rebuilt the paths from landing to checkout and enquiry, tested against real behaviour. Onsite conversion finished 72% higher: the same traffic, doing far more work. That is what disciplined CRO looks like on a B2B store.
72% higher conversion, east coast and all.
More work.
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