Our work/Poppy Patch

Nine years of results,built into a second centre.

Poppy Patch Early Learning childcare website design, SEO, AI search and paid media, Wembley, Perth

ClientPoppy Patch Early Learning

SectorEarly learning and childcare, family owned

LocationWembley, Perth, Western Australia

ServicesChildcare website design, SEO, AI search, Google Ads, Meta Ads, Google Business Profile

Nine years of growth,now a second centre.

Poppy Patch exists because of a success story. Over nine years with Little Wanderers Wanneroo, CLIK took a centre that opened at 20% capacity to a waitlist for enrolments. That growth was strong enough for the owner to open a second centre, Poppy Patch Early Learning in Wembley. She brought it straight to us, and we applied the same playbook from day one, with AI search added so parents find the centre in Google, ChatGPT, Gemini and Google AI Overviews.

Poppy Patch Early Learning website by CLIK Digital, full homepage

The briefin one line.

The client

A family owned, owner run centre in Wembley for 50 children from 3 months to 6 years, founded by two nurses, with before and after school care for Wembley Primary School.

The problem

A new centre in an affluent, competitive area, up against large chains, with an average website that gave parents no clear reason or next step to visit.

The job

A high end website that shows the centre's warmth and capability, built for organic and AI search across Wembley and the surrounding suburbs, with every visitor led to book a tour.

Built aroundbooking a tour.

Every page leads to one action. The two weeks free offer appears in the header, the hero and its own band, desktop visitors have a sticky Book a tour button, and mobile visitors have a floating bar that stays in reach. Rooms, fees, the daily routine and the founders' story answer the questions parents ask on a tour, before they ask them.

Poppy Patch rooms for babies, toddlers, kindy and school care on the childcare website

Before and after school care fees section on the Poppy Patch website

A pathparents follow.

We built the design from one detail in the logo: two children walking a poppy lined path. That path became the daily routine, drawing itself as parents scroll from morning welcome to pick up, with real photos of the rooms along the way.

Poppy Patch Early Learning childcare website hero, designed by CLIK Digital Perth

Childcare website daily routine shown as a garden path timeline, Poppy Patch

Found first, in Googleand in AI search.

Fourteen suburb pages cover Wembley and the surrounding western suburbs, each with its own copy and local questions. ChildCare business schema, FAQ schema and an at a glance facts strip give Google, ChatGPT and Gemini clear answers on ages, hours, rooms, fees and location.

Illustrated suburb map for childcare SEO across Wembley and surrounding suburbs

Childcare suburb landing page for Floreat families, Poppy Patch

Poppy Patch childcare website mobile menu

Floating Book a tour and Call us bar on the Poppy Patch mobile site

Built forpaid media.

A dedicated two weeks free landing page carries Google Ads and Meta traffic. There is no menu to wander off into, the tour form sits above the fold, and every booking reports back to the campaigns so spend follows results.

Two weeks free childcare Google Ads landing page for Poppy Patch

The outcome

Built to fill rooms from day one.

Poppy Patch launched with everything that filled Little Wanderers already in place: a brand parents trust, a website built around booking a tour, fourteen suburb pages, Google Business Profile, and Google Ads and Meta campaigns driving a two weeks free offer.

The difference this time is speed. With AI search built in from day one, parents can find the centre in Google, ChatGPT, Gemini and Google AI Overviews from its first weeks of trading.

Tours booked from day oneEvery page, ad and offer leads parents to one action, booking a tour, so the centre’s warmth does the rest in person.

Found in Google and AI searchSuburb pages, structured data and plain answers put Poppy Patch in front of families across Wembley and the western suburbs.

A proven playbook, applied fasterNine years of learning from Little Wanderers, applied to a new centre from its first day.

A second centre, launched on a proven playbook and built to fill its rooms faster.