Our work/Diamond Power Services

Projects measured in billions,a website to match.

Diamond Power Services website, brand and CRO strategy, Perth, Western Australia

ClientDiamond Power Services (DPS)

SectorIndustrial electrical, energy and resources

LocationPerth, Western Australia

ServicesCustom website, brand, CRO strategy

A first websitewith nothing to prove gently.

Diamond Power Services delivers high voltage testing, commissioning and integrated maintenance for Western Australia’s energy and resource sectors. Their capability was proven on some of the country’s biggest sites; their digital presence did not exist. CLIK built DPS’s first website: brand, custom build and a design led CRO strategy that turns capability into qualified enquiries.

Diamond Power Services website by CLIK Digital, full homepage

The briefin one line.

The client

An industrial electrical contractor trusted on WA’s energy and resources projects: high voltage testing, commissioning and integrated maintenance, with safety at the core.

The problem

DPS had never had a website. For a contractor competing on major industrial projects, that meant procurement teams and project engineers had nothing to verify the capability against, and every opportunity leaned entirely on reputation and relationships.

The job

Brand and build the first website around one job: showcase the capability with the credibility it has earned, and convert the right visitors, project owners and engineers, into qualified enquiries through design and CRO.

Named projects,real contract values.

Credibility in this sector is specific. The projects section names the work: Gudai-Darri mine site on a program worth over $4.3 billion, the Karara Mining filter press recovery, BP rail bottom fuel loading, the Cockburn Cement upgrade at Kwinana. Project engineers can see exactly where DPS has delivered, and at what scale.

DPS project portfolio with named clients and contract values: Gudai-Darri, Karara Mining, BP, Cockburn Cement

Designed to convertthe right visitors.

The CRO strategy is built into the design: capability stated in the first screen, proof placed where procurement doubt occurs, and enquiry paths that qualify. High end products and serious projects, presented at the standard the sector expects.