"Repositioning Perth's most trusted painters as its most sought-after."

Barker-Whittle has earned its reputation the hard way, through decades of exceptional craftsmanship delivered to some of Perth’s most prestigious homes and commercial properties. A name well-known in the city’s premium suburbs, their work speaks for itself.

Project Overview

Barker Whittle did not come to CLIK for a new coat of paint. They came for a complete rethink of how a 45 year old, family built reputation should look, feel and perform online.

For decades, the Barker Whittle name had carried weight in Perth’s most prestigious suburbs, earned through meticulous craftsmanship and trusted by homeowners and commercial clients alike. The problem was never the quality of the work. It was that the calibre of that work was nowhere to be found in their digital presence, and the right people simply were not being reached.

Our brief was to close that gap for good. That meant treating their website not as a brochure, but as the engine room of the business: a considered brand experience, a clear path from first impression to genuine enquiry, and the marketing and automation infrastructure to keep that pipeline full long after launch.

From functional to exceptional

The Challenge

Barker Whittle’s reputation had been built the hard way, over decades. Their digital presence had not kept pace. The website felt dated, lead generation was inconsistent, and the marketing pulled in different directions, none of it doing justice to the calibre of client their work deserved.

The deeper issue sat behind the scenes. There was no system to follow a lead from first enquiry through to a closed job. Opportunities arrived through scattered channels with no reliable way to measure their quality, follow them up consistently, or understand which marketing was actually generating revenue.

The craft was never in question. What was missing was the infrastructure to turn that craft into predictable, measurable growth.

Our Approach

We started with a full audit across brand, website, marketing channels, data and customer behaviour. The picture was clear. This was a business with exceptional real world equity that was being badly undersold everywhere it mattered online.

So the goal was never to simply make Barker Whittle look better. It was to rebuild their entire growth infrastructure from the ground up. A sharper brand, a high performing website engineered for conversion, campaigns across Google, search and social working as one, and intelligent automation that gives the team complete visibility over every lead from the moment it lands.

Services Delivered

A high performance, finely tuned digital marketing engine.

In under two years, Barker Whittle has gone from a respected name with an underwhelming online presence to one of the most in demand painting and decorating companies in Perth.

The digital experience now reflects the premium service they have always delivered. The pipeline is structured, every enquiry is captured and followed up, and the brand finally looks the part. Most importantly, the growth is sustained rather than seasonal.

This is what happens when craft meets strategy, and when a website stops being a brochure and starts working as hard as the team behind it.

Designed to build trust at every touchpoint

CLIK have helped us more than triple our revenue by consistently delivering qualified, high value leads through a strategy that’s tailored to our business. Every marketing channel works together, which has allowed us to continue growing with confidence.

What really stands out is the service. We don’t just get monthly reports, we have face to face strategy meetings to review KPIs, performance and plan what’s next. The team at CLIK are genuinely invested in our success, and it shows.

Barker-Whittle

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