A centre so loved,it runs a waitlist.
Little Wanderers Wanneroo brand, website, SEO, AI search and paid social, Perth
Eight years of growth,one partner.
Little Wanderers Wanneroo is a not for profit early learning centre on over an acre of natural play space. CLIK has been their digital partner for eight years: a full rebrand, a custom website, SEO, AI search, paid social and the digital strategy tying it together. Today the centre runs a waitlist for enrolment and has opened a second location.
The briefin one line.
The client
A not for profit early learning centre in Wanneroo with a sensory room, skilled educators and over an acre of outdoor space, trusted by families across Perth’s northern suburbs.
The problem
Childcare is a trust decision made by parents who research carefully, in a suburb with no shortage of options. The centre’s warmth and standard of care had to come through online, and enrolments had to keep pace with the centre’s ambitions.
The job
Rebrand the centre, build the website around how parents actually choose care, and run SEO, AI search and paid social on a single strategy: fill the centre, then keep it full.
Built arounda parent’s decision.
Every page answers the questions parents weigh up: the educators, the environment, inclusion support, the sensory room. The enrolment path is clear from any page, and a book-a-tour action turns research into a visit.
Found first, in Googleand now in AI.
SEO built the centre’s visibility across Wanneroo and the northern corridor, paid social kept the community engaged, and AI search work means the centre is part of the answer when parents ask ChatGPT or Gemini where to look. Demand compounds when every channel pulls the same direction.
Full, with a waitlist at the door.
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