The process
Before you open
Brand, website, Google Business Profile and suburb pages are ready before the doors open, so parents can find you from day one.
Childcare marketing that fills your rooms.
Nine years of proof, now a second centre.Childcare marketing Perth: branding, websites, SEO, AI search and Google Ads for childcare and early learning centres
CLIK is a Perth digital agency with more than 20 years of specialist experience. For nine years we have marketed Little Wanderers Wanneroo, taking it from 20% capacity at opening to a waitlist for enrolments. That success let the owner open a second centre, Poppy Patch Early Learning in Wembley, and we are doing it again there.
Partners
What clients say.
I have dealt with several digital marketing agencies over the years and have found CLIK Digital to be the most genuine team. They care about the outcomes and I can comfortably recommend CLIK Digital to anyone.
Jims GroupThanks to the team at CLIK Digital, the Gravity Discovery Centre and Observatory website is looking great now. We are excited to have such a fantastic new look. I highly recommend the team at CLIK for their expert web design and development skills.
Gravity Discovery CentreGreat work from team CLIK on the new website for Combined Tyres. It has conveyed a much sharper message and clearly showcased our current capabilities. Pleasure to work with the team at CLIK.
Combined TyresCLIK have helped us more than triple our revenue by consistently delivering qualified, high value leads through a strategy that is tailored to our business. Every marketing channel works together, which has allowed us to continue growing with confidence.
Barker WhittleWorking with the team at CLIK Digital has been an excellent experience from start to finish. They took the time to understand our business, our customers and the technical nature of our products before redesigning our website. The new site better reflects the scale of our operations.
Roundel CivilThe CLIK Digital team are very experienced at what they do and because they are local, are able to provide a personalised service.
AussieI would highly recommend CLIK Digital. The team there are extremely knowledgeable when it comes to digital marketing and their campaigns turn around fast, measurable results.
AdageEverything a centreneeds to fill.
Parents choose childcare carefully, and they look in more places than ever: Google, Maps, Facebook, ChatGPT and the sign on the way to work. Childcare marketing works when every one of those touchpoints tells the same story and leads to a tour. This is what CLIK runs for childcare and early learning centres.
Strategic branding
A name, look and story parents remember and trust, built for the families you want to attract.
- Brand strategy and positioning against chains and local centres
- Logo, colour, type and signage direction
- Messaging for tours, enrolment packs and social
Childcare website design
Websites built around booking a tour, with rooms, fees, routines and educators shown the way parents ask about them. See childcare website design.
- Tour booking on every page and a floating mobile bar
- Rooms, ages, fees and the daily routine
- Fast, mobile first WordPress you can update
SEO and local search
Rank where families live, with suburb pages, Google Business Profile and local content that answers parents' questions.
- Suburb landing pages for your catchment
- Google Business Profile optimisation and reviews
- Technical SEO, content and local links
AI search
Structured, answer ready content so ChatGPT, Gemini and Google AI Overviews recommend your centre when parents ask.
- ChildCare business schema and FAQ schema
- Plain answers on ages, hours, rooms, fees and location
- Regular checks of how AI tools describe your centre
Google Ads and Meta
Reach parents the moment they search for childcare near them, and bring website visitors back on Facebook and Instagram.
- Google Ads for high intent childcare searches
- Meta remarketing to recent website visitors
- Offer led landing pages, such as a free trial period
Social, billboards and media
Community and awareness that make your name familiar before parents search, online and on the roads they drive every day.
- Organic social content that shows centre life
- Billboard and outdoor advertising
- Local media and community partnerships
Reporting
Enquiries, tours and enrolments tracked to their source, so you know what is working and where to spend next.
- Form and call tracking
- Monthly reporting in plain language
- Direct access to the specialists doing the work
Showcase
Little Wanderers Wanneroo.
A not for profit early learning centre that opened at 20% capacity. Nine years of strategic branding, web design, brand awareness, social, SEO, Google Ads, billboard advertising and media later, it has a waitlist for enrolments.
That success allowed the owner to open a second centre, Poppy Patch Early Learning, now built on the same playbook with AI search added.
See the Little Wanderers projectOur work does the talking.
All projects
SITECH WAA platform as precise as the technology it sells.Website, brand, campaigns
Barker WhittleHelping triple revenue with qualified, high-value leads.Google Ads, SEO, website
CycleBarOne brand, a national franchise growth engine.Website, Meta Ads
Combined TyresA sharper message for WA’s tyre specialists.Website, video
The Local Drinks CoFrom one-off orders to subscription ecommerce.Shopify, brand
Gravity Discovery CentreA new orbit for WA’s home of science.Website
Health Practice AdvisoryPractice sales, made simple.Website, brand
Everything undermarketing.
Five specialist lanes, one team. Pick the one you need, or let us map the whole route.
How we filla centre.
Four stages, from before the doors open to managing a waitlist. You deal directly with the specialists doing the work at every step.
The process
The first months
Google Ads and Meta drive tour bookings, backed by an introductory offer if you have one, with every enquiry tracked.
The process
Building demand
SEO, AI search, social and local media grow word of mouth and organic enquiries, so you rely less on paid ads over time.
The process
Managing a waitlist
Once rooms are full, marketing shifts to protecting your reputation, future intakes and new centres.
Goodquestions.
Who does childcare marketing in Perth?
CLIK Digital is a Perth agency that markets childcare and early learning centres, including Little Wanderers Wanneroo, a client for nine years, and Poppy Patch Early Learning in Wembley.
How do you increase enrolments at a childcare centre?
Combine a website built to book tours with local SEO, AI search, Google Ads for parents who are actively searching, Meta remarketing and a brand parents trust. That approach took Little Wanderers Wanneroo from 20% capacity at opening to a waitlist.
How do I market a new childcare centre?
Have your brand, website, Google Business Profile and suburb pages live before opening, then use Google Ads and Meta to fill tours in the first months while SEO and AI search build organic demand.
Can my centre show up in ChatGPT and Google AI Overviews?
Yes. Clear, structured information about your ages, hours, rooms, fees, location and the suburbs you serve, plus FAQ and business schema, makes it easier for AI tools to recommend your centre.
Is Google Ads worth it for childcare centres?
For a new or under capacity centre, usually yes, because it reaches parents at the moment they search. We track every tour booking so you can see the cost per enquiry.
Do you work with childcare centres outside Perth?
Yes. We are Perth based and work with childcare and early learning centres across Western Australia and Australia wide.
Proven strategy. Considered design. Over a decade of results.
96%Client retention over three years
100%In-house, no offshore production
10+Years building for Perth business
Tell us whatyou're chasing.
A few details is all it takes. You will get real numbers on cost and timing from a specialist, within one business day.